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A Successful Brand Isn't Always What It Seems... ✨

Updated: Feb 12, 2023

A successful brand is made up of far more than what you see on the surface! The logo(s), colors, images and graphics, video content, slogan, and website that you see are merely the product of something much deeper - Brand Identity.

Brand identity is the representation of a brand, which consists of many layers.

The outer layer is what you may think of when you think of branding, the logo and associated fonts, colors, shapes and imagery. These are important parts of a brand, because they identify the brand and influence consumer opinion.

The inner layer, or the foundation, of brand identity goes beyond just visuals—it encompasses tone of voice, mission statements, core business values, the brand's personality, and much more.

An effective brand identity requires both layers to be thoughtfully and methodically crafted, and then built upon.

What Should be Included in a Brand Identity?

  • Your Brand Purpose

  • Purpose Statement

  • Brand Vision

  • Your Vision

  • Vision Statement

  • Brand Values

  • Brand Positioning

  • Target Audience

  • Competitor Analysis

  • Brand's Value

  • Positioning Statement

  • Brand Awareness

  • Brand Touchpoints

  • Brand Persona

  • Brand Archetype

  • Tone of Voice

  • Tagline

  • Your Brand Palette

  • Logos and Submarks

  • Typography

  • Brand Graphic Aesthetic

  • Brand Identity on Instagram

  • Brand Identity on Social Media

  • Building a Website

  • Print Collateral

How Can You Create A Successful Brand Identity?

There are a couple options for creating a successful brand identity for your business.

One option would be to hire a brand designer, who can work with you to bring your brand vision to life. The catch here is that most reputable and skilled brand designers will not charge anything less than $900.00 USD for their services. You can learn more about why branding is so expensive here. If you have the budget and can collaborate with a designer to build your brand, this is a great option!

Another option is to create your brand yourself and save money + build the exact brand that you envisioned. As an entrepreneur who started with $-36 in my bank account (and no startup investors), I know that this is just as great of an option as hiring a designer - as long as you have the right resources.

Design Your Own Confident, Consistent, and Scroll-Stopping Brand

Designing a successful and professional brand is no easy feat, believe me. I spent so many hours and a large amount of money building a brand (or 2) that I ended up hating and not feeling authentic with. Every time I started from scratch, it was like a punch to the gut (and took time out of my client work time + cost me money).

That's why I've spent the last year creating a workbook that outlines my step-by-step brand identity process that I use to design brands for high ticket clients.

This workbook includes:

And won't cost you even half as much time or money as hiring a professional brand designer.

If you're an entrepreneur that is ready to get their powerful and unique business out there on the market without breaking the bank, you can learn more about the exact brand identity method that I've used for nearly a decade here.

If you've already launched your business, but aren't feeling like your brand is true to who you are and what your business is about, let's chat one on one about your brand and what can be improved!

Wishing you success,


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